July 2026 Wool was firmly part of the fabric of Groundswell Agriculture.

The discussion "Rebuilding British Wool from the Soil Up" kicked off the first day. 

Then LanoTech Ltd was flat out meeting fellow innovators, farmers and enthusiasts. 

Thank you to Kenton Hart, Kate Waddams and Prifysgol Aberystwyth University for making LanoTech Ltd's first Groundswell Agriculture possible through our Innovate UK project to unlock the value of lanolin.

And thank you to everyone helping to champion the future of British wool, including… 

Sarah Langford

Ruth Alice Rands, CEO and founder of HERD

Jo Dawson of H.Dawson Wool & The Woolkeepers®

Lesley Prior at Tellenby Merino

Anna Heaton at The Textile Exchange Ltd

https://video.wixstatic.com/video/b9e694_bf0aca0c939e4246baf5c5839abd5cf1/480p/mp4/file.mp4